VIVI dna’s visual language is shaped at the intersection of human presence and molecular intelligence.
Using AI devices: Faces, skin, and touch anchor the work in reality, while fluid 3D forms move softly around the body, not as spectacle, but as structure. Liquid morphing elements behave like living matter: suspended, contained, and organic, echoing collagen networks and biological flow.
Typography becomes expressive but disciplined, translating molecules into form: Precise yet alive, architectural yet emotional. Texture, light, and depth replace decoration, allowing science to feel tactile and intimate.
The result is a visual system where research is felt, not illustrated, and poetry emerges naturally from precision. Strategically positioning the brand’s strategy on the idea of turning science into poetry.
Role: Creative direction and design, Generative AI, Brand positioning and strategy.